A New Era of Partywear Fashion
Fashion retailer TRENDS has launched an exciting campaign titled “TRENDS Party Crashers: Fashion That Gets You In”, featuring the newly appointed brand ambassador and Gen Z influencer Aneet Padda. Designed as a digital-first initiative, the campaign strategically targets the bustling December party season, emphasizing trendy partywear and youth-centric styling.
Introducing “Aneet’s Party Picks”
The campaign showcases “Aneet’s Party Picks”, a specially curated collection of outfits perfect for weddings, holiday celebrations, and house parties. Through a playful narrative, Padda and a group of friends attempt to sneak into parties uninvited, relying on their confidence and stylish ensembles from TRENDS. The concept highlights fashion as a powerful tool for self-expression and social confidence.
Strengthening TRENDS’ Connection with Young Shoppers
In a press statement, Nitin Sehgal, Business Head ofTRENDS, emphasized the brand’s commitment to engaging young shoppers across India. Sehgal stated,
“As the go-to fashion brand for a majority of the country, TRENDS has the responsibility to be a trendsetter for young people everywhere. This campaign shows that we have our finger on the pulse of the youth and reinforces the brand’s position as the all-occasion stylist to modern India.”
The campaign reflects TRENDS’ dedication to shaping trends for India’s growing base of fashion-conscious youth, ensuring the brand remains relevant, dynamic, and culturally connected.
A Creative Spin on the Holiday Season
The collaboration with Bengaluru-based agency Phantom Ideas positions the campaign strategically during one of the most competitive periods for apparel and accessories. While other brands often rely on catalogue-style promotions, this campaign leverages a playful storytelling approach to stand out.
Pushing Boundaries with Local Identity
Robbie Anthoney, Founder and Chief Creative Officer at Phantom Ideas, highlighted the creative vision behind the campaign:
“The Party Crashers campaign intends to show TRENDS as a fashion brand who is willing to stand out and push the envelope of playfulness, yet stay rooted in our desi-ness. The combination of TRENDS’ modern partywear styles, Aneet Padda’s charm and some sharp storytelling is exactly what was needed to get the brand into the minds and closets of India’s partygoers.”
The campaign successfully positions TRENDS as a bold, experimental, yet culturally grounded fashion label, ready to lead India’s partywear scene.
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