GB Realty Announces Punjab’s First Jacob & Co.-Branded Residences in Mohali with ₹2,500 Crore Investment

Mohali, Punjab: Real estate developer GB Realty has announced a landmark luxury residential project on Airport Road, Mohali, in collaboration with internationally renowned luxury watchmaking and high jewellery brand Jacob & Co. Positioned as Punjab’s first Jacob & Co.-branded residences development, the project is expected to involve an investment of approximately ₹2,400–2,500 crore, marking a significant step in the evolution of luxury real estate in the Chandigarh–Mohali–Panchkula (Tricity) region.

The upcoming development marks GB Realty’s entry into the rapidly evolving branded residences segment, bringing together Jacob & Co.’s distinctive design philosophy and GB Realty’s real estate development expertise. The project aims to introduce a globally inspired luxury living experience to Mohali, catering to homebuyers and investors seeking premium residential properties with an international brand identity.

GB Realty Plans ₹2,500 Crore Investment in Mohali Luxury Project

GB Realty plans to invest approximately ₹2,400–2,500 crore in the Jacob & Co.-branded residential development. Of this amount, more than ₹1,000 crore is earmarked for land acquisition, while the remaining investment will be directed towards construction, development and other project-related expenses.

Located on Airport Road, Mohali, the project is expected to strengthen the area’s position as an emerging destination for luxury housing and premium real estate investment in North India.

The Chandigarh–Mohali–Panchkula region has attracted growing attention from real estate developers and investors due to its urban infrastructure, connectivity and expanding demand for high-end residential properties. The entry of an internationally recognised luxury brand into the residential market could further enhance the region’s profile among affluent homebuyers.

Jacob & Co. Brings Global Luxury Brand Identity to Mohali

The collaboration with Jacob & Co. represents a key differentiator for the proposed residential development. Known globally for its luxury watches, high jewellery and distinctive designs, the brand is recognised for combining craftsmanship, creativity and technical innovation.

Through this partnership, GB Realty aims to integrate Jacob & Co.’s design influence into a premium residential offering. Branded residences typically combine the appeal and identity of an established luxury brand with residential development, targeting buyers who value distinctive design, exclusivity and a premium lifestyle.

The Mohali project is expected to add a new dimension to the region’s luxury housing market and reflects the growing interest in internationally branded residential developments across India.

Gurinder Bhatti Highlights Confidence in Tricity’s Real Estate Potential

Commenting on the announcement, Gurinder Bhatti, Founder and Managing Director of GB Realty, said the project reflects the company’s ambition to create distinctive luxury homes inspired by Punjab’s aspirational approach to living.

“Punjab has always embraced a larger-than-life vision of living, and our ambition is to translate that spirit into residences with a distinctive identity. Our collaboration with Jacob & Co. brings an international design perspective to the project, supported by GB Realty’s development vision. Our planned investment of approximately ₹2,400–2,500 crore, including over ₹1,000 crore for land, reflects our confidence in Tricity’s potential and our commitment to creating a new benchmark for luxury living in North India,” Bhatti said.

The announcement underscores GB Realty’s focus on expanding its presence in the premium and ultra-luxury residential property market, with Mohali and New Chandigarh forming important parts of its development strategy.

GB Realty Targets ₹10,000 Crore in Cumulative Investment

The Jacob & Co.-branded residences project is part of GB Realty’s broader expansion plans across North India. The company intends to invest more than ₹5,000 crore over the next three years as it expands its luxury residential portfolio and explores new real estate segments and markets.

Over the next five years, GB Realty aims to scale its cumulative investment to approximately ₹10,000 crore, with around ₹3,500 crore earmarked for luxury and ultra-luxury residential developments.

These investment targets highlight the company’s long-term ambition to strengthen its position in the premium real estate sector and participate in the growth of emerging luxury housing markets across North India.

Mohali Strengthens Its Position as a Luxury Real Estate Destination

The announcement adds to Mohali’s growing profile as a destination for premium residential development in Punjab. Airport Road has emerged as an important real estate corridor, attracting interest from developers looking to capitalise on the region’s evolving residential demand.

The proposed Jacob & Co.-branded residences could help bring greater visibility to Mohali’s luxury property market by introducing a development associated with an internationally recognised luxury brand.

As branded residences gain attention among affluent buyers in India, the project represents a notable development for the Tricity real estate market. Its long-term impact will depend on the project’s design, execution, delivery and response from prospective homebuyers and investors.

About GB Realty

GB Realty is a luxury real estate developer focused on Mohali and New Chandigarh, Punjab. Founded by entrepreneurs with experience across hospitality, education, media and entertainment, the company focuses on design, quality and sustainability to create long-term value for residents and investors.

About Jacob & Co.

Founded by Jacob Arabo, Jacob & Co. is an international luxury watchmaking and high jewellery house known for distinctive designs and technical innovation. The brand combines creativity, craftsmanship and a bold approach to luxury across its watches and jewellery collections.