‘Your Algorithm’: Instagram’s Latest Personalization Update

A New Level of Personalization

Instagram has unveiled a powerful new feature called “Your Algorithm”, designed to give users greater control over the type of content they see under the Reels tab. With this update, users can browse a list of topics Instagram believes they are interested in and decide whether they want to see more or less of these themes within their Reels feed.

AI-Generated Interest Summaries

According to Instagram head Adam Mosseri, the new “Your Algorithm” section can be accessed from the top right corner of the Reels interface. Inside, users will find a concise, AI-generated summary of their interests, created based on recent activity and engagement patterns. This summary offers a transparent look at what the platform thinks users like—and empowers them to fine-tune it.

Option to Share Interest Summaries

In addition to viewing and adjusting their personalized topics, users will also have the option to share their interest summaries directly with their followers, adding a social element to personalization and discovery.

Gradual Global Rollout

The feature is launching first in the United States, beginning today, with plans to expand globally in the near future. Earlier reports indicated that Instagram had been testing this tool, and Mosseri noted that a similar feature is expected to arrive in the Explore section as well.

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Sorit Chaudhary

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