The latest SEO update from Google (as of July 2025) is the July 2025 Core Update. Google rolled this out in mid-July, and it started impacting search rankings across various industries.
Here’s a summary of what we know about this update:
Focus on Quality Content: Like most core updates, Google is continuing to refine how it assesses content quality. They are focusing on rewarding authoritative, well-researched, and valuable content that serves user intent.
E-A-T and Expertise: Google continues to place emphasis on the E-A-T (Expertise, Authoritativeness, Trustworthiness) of a site. It’s especially relevant for content that falls under the YMYL (Your Money, Your Life) category, like health, finance, and legal topics.
Core Web Vitals: Performance metrics like page speed and interactivity continue to play a role in ranking factors. The “user experience” signals like Core Web Vitals remain a focus, so it’s important to keep optimizing for those.
Content Experience: Google has been increasingly prioritizing how content is delivered to users. This includes factors like readability, multimedia use, and mobile optimization.
Intent-Driven Updates: The update seems to have a more refined focus on search intent. Google is trying to better understand what users are looking for when they search and is giving priority to content that answers that specific need in the best possible way.
If you’re feeling the impact of the update, or if you’ve seen changes in your site’s ranking, it may be a good idea to double-check content quality, site speed, mobile optimization, and your overall user experience.
Have you seen any changes in your site’s performance recently?
